Branding Vegetables
Will kids eat more vegetables if they have catchy brand names)? First, the team tested the effect of positive branding on kids in their choice of one vegetable: carrots. For three days, in 5 school...
View ArticleMarketing With Historical Fiction
Don’t you wish your product has this kind of “history” (even if it is fictional): In early 1849, Joshua Shelby was working as a cook in a fancy St. Louis restaurant. The hottest topic among the...
View ArticleA Cheaper, Faster Way To That First Sell
In its early days, a product is often relatively expensive to produce and it lacks the history of growing sales that is essential to get to first base with chain store buyers. So, how do we get sales...
View ArticleZombies Boost Hardware Sales
Omaha.com: Having trouble keeping your dog safe from zombies? Worried about the wandering undead messing up your neatly manicured lawn? A regional hardware chain with nine stores in Omaha, Council...
View ArticleFighting A Good Marketing Battle
Fox Small Business Center: Avoid a Feud If a strong competitor has begun to pull away some of your customers, avoid a direct marketing confrontation with them. In other words, do not put out marketing...
View ArticleWhat is Marketing ROI?
There’s an old business adage that goes like this: “You’re wasting half of your marketing dollars. Unfortunately, you don’t know which half.” What was true fifty years ago at the height of the print...
View Article100 (Really) Creative Biz Cards
Web Designer Depot: A business card creates a physical connection and bond between you or your business and your customers. Just like in a website, business cards can become great interactive elements,...
View Article501 Killer Marketing Tactics
A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors,...
View ArticleHow to Market Fake Vomit
A reader wrote: I’m struggling in my marketing. I understand that I advertise benefits and not features, but since some of my company’s products are, shall me say, odd, I don’t really know how to do...
View ArticleHow Not To Market Your Cleaning Service: Breaking And Entering
She wasn’t robbing the place, just doing some unorthodox marketing: Westlake police now have a woman in custody they said is the “cleaning fairy” burglar. According to the Westlake Police Department,...
View Article9 Entrepreneurial Homeless Signs
Even the homeless can use marketing to make their panhandling standout from the competition. Below you’ll find nine signs from the entrepreneurial homeless.
View ArticleUse The ‘Puppy-Dog Close’
Sydney Barrows at Entrepreneur.com reports letting customers take your product home on a trial basis may clinch the sale. Take the so-called puppy-dog close, one of the most powerful sales techniques...
View ArticleGreat Marketing Flyer for Dentists
Dr. John Mullally promotes his dental practice in Muskegon, Michigan with these innovative fliers. If you’re not in his neck of the woods, feel free to mimic his idea.
View ArticleA Tongue Cleaner into Wal-Mart, Via YouTube
Can a YouTube video get your business into Wal-Mart? If it goes viral, it just might. The NY Times has more: On Tuesday, Provo, Utah-based Orabrush Inc. announced its flagship product – a tongue...
View ArticlePinfluence: The Complete Guide to Marketing Your Business with Pinterest
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on “pinboards” (a collection of “pins,” usually with a common theme), is providing...
View ArticleProfiting Off Season
Entrepreneur: Franchises in sectors that were long thought of as seasonal are finding that by adding new services and technologies, they can extend their operations year-round. It’s not only a plus...
View ArticleCute and Funny to Sell Gross
Nasopure sells a bottle of saline water that you squirt up your nose to wash away mucus. How do you sell an outrageous product like this? Would you believe that cute and funny videos seem to be...
View ArticleFinding Your Connections For Success
Being noticed in a large market is not easy. Many good products are ignored in favor of those that managed to find the right strategy. Peter Kielland was an entrepreneur who had trouble getting people...
View ArticleHow To Do a Marketing Audit
A marketing audit is a structured review of a business’s current marketing activities that is done to ensure that the marketing plan is performing as expected. Each aspect of the marketing plan is...
View ArticleNiche Biz: Milo.com
Jack Abraham never enjoyed shopping online. One thing he disliked even more was calling retailers to see if an item was in stock, only to be put on hold for what seemed an eternity. Abraham came up...
View Article6 Ways To Attract Customers
No matter what area of business you are in, if you don’t have customers than your business will eventually fail. That’s why it is so important to present yourself and your product in a way which will...
View ArticleMeasure Your Marketing: How Much is One Lead Worth?
How do you measure your marketing performance and cost? Do you set a total budget for marketing and spend accordingly in ads, print and more? Do you just feel it out and if things look like they’re...
View ArticleCool Logos With Hidden Symbols
Did you know that some companies have symbols hidden inside their logos?Goodwill Goodwill’s logo is a stylized letter “g” that doubles as a smiling face. FedEx Negative space between the letters “E”...
View Article5 Things Every Small Biz Owner Should Know About Online Marketing
Believe it or not, there’s no secret to online marketing. At least, not any more than there’s a “secret” to algebra. Once the fundamentals are learned, the rest is easy – only more fun and profitable....
View ArticleTracking Your Offline Marketing
If you’re not tracking the results of your marketing, you’re not really marketing, you’re just throwing your money down into a wishing well and hoping that someone at the bottom throws even more money...
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